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A few years back, Cadillac's commercials featured a Led Zeppelin tune that reminded their core customer exactly how old they are. Maybe it was an attempt to take them back to their youth. A time that they would want nothing to do with a Cadillac.
Enter the new CTS. It seems to be a reasonable design progression from the previous design, but this car finally offered something truly new and exciting instead of predictable. New in a classic caddy kind of way.
I think Cadillac has truly done a great job of designing an American car. Big chrome and vertical fins. Sound familiar? Look familiar? I'm not saying this is a retro design, but this Cadillac is created from the same DNA that made American cars from the 50s and 60s classics today.